Propaganda 102

Propaganda 102

The propagandist establishes a collective personality for the group. This personality is presented as ideal and capable of great things, and it is this personality which permits each individual to identify himself with the group

Propaganda must simplify ideas, even the most complex, to the point of reducing them to two opposites, and making one of them shine in all its splendor while the other is shown in all its odiousness

Propaganda does not aim to elevate man, but to make him serve; it does not intend to render him better, but to carry him away; it does not appeal to his feelings or to his real needs, but to his passions and his ignorance

-- Jacques Ellul